Alexi Play

ALEXA is one of the biggest and most important malls in Berlin. Once a year they organize a contest for students all over Germany to develope a concept for an event to promote themselves.With our concept, my team and I got to the top 3 finalists of this contest.

Concept

The main goal of the mall was to stand out, get more customers and make them go around the whole mall building.

The main concept of my team was to therefore create an event that implements a journey around the Alexa building through various interactive mini-games that will help Alexi, an invented character, with his problems. This enables the customers to experience the whole Mall walking through the building while playing.

Meet Alexi!

Alexi is our lovable mascot. He is the main character created for this game

Alexi has a back story that motivates the beginning of the game. Alexi lives in Alexa, but still struggles with a lot of things. The user's main objective of the game is to help Alexi solve his problems.

Objective

The goal is to entertain Alexa customers throughout the journey of games encouraging them to explore the space, extend their stay and even motivate them to revisit it. Make the experience of the Alexa mall memorable, so that people will remember and talk to their family and friends about this.

Strategy

These games will be presented throughout an app, that Alexa customers can easily download while they are at the mall by scanning a QR code or searching it on App Store or Google Play.

Poster and promotion

Also we did poster and coupons design that people will see in the mall to show our key view. Some of their elements, such as Alexa X sign and coin, were created for this purpuse too.

We also created a little TikTok video to promoteand help spread the message os the event, since TikTok is one of the most popular social media platforms nowadays.